Fix It with Bernie
10x TVCs for Foxtel and MOSH which played before the AFL 2021 Finals Series.
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ClientFoxtel x MOSH
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Year2021
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TVCsSocial and Promotional
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Website
About
In August 2021, we produced 10 TVCs (5x 30 Seconds and 5x 60 Seconds) for Foxtel and MOSH to play before the 2021 AFL Finals Series on Kayo and Fox Sports. We had less than one week for pre-production on a production heavy campaign. In one shoot day, we were able to achieve the ambitious brief and deliver MOSH with their content for the entire AFL Final's Series.
The Story
Australian men are a proud bunch. They go through life with the ‘she’ll be right’ attitude and
for the most part shy away from talking about personal issues and struggles for fear of
losing face and embarrassment.
To break this stigma and get Aussie sport lovers talking about how speaking up and acting
can lead to huge rewards both mentally and physically, we created a series where ex
players lift the curtain and talk through their experiences while making positive changes over
the course of their careers.
‘Fix It with Bernie’ is a 5-part content series where ex-AFL player Bernie Vince talks
through how certain moments of change helped define him as a player and person.
